Справочник видов рекламных блоков
a type of advertising which is placed at the top or bottom on the web page or app
Interstitial ads are full-screen ad formats covering the interface of an app and appearing at natural app transition points like pausing a game. Users have the option to skip the ad if they want. The main difference between a banner ad and an interstitial ad is that interstitial ads cover all the screen, and it makes it catchier and more effective.
Rewarded video ads offer users a clear value exchange — users watch an in app video ad and receive rewards (like in-app currency, premium content, etc) in return. They are an excellent mobile video advertising strategy for apps looking to increase revenue and improve user experience.